Connecting the “soft”
to the “hard”
Since the end of 2008 we have measured the culture, climate
and engagement levels of the staff of a Western Cape construction company on a
yearly basis using the Motto Survey. This has been an exciting journey for both
the business and the ±120 staff. It has been fascinating to see how the staff
responses change from year to year. In the first year the movement in responses
were massive, as were the change in staff attitude and performance. Thereafter
there has been a consistent and more gradual improvement on 90% of the measured
items every year.
The reaction from all business owners and managers to this
is always: “That’s great, but how did the business perform?” After all, we are
here to make money. The successful business leaders understand that link – the
connection between the “soft” measures vs. the “hard” ones.
The good news is that this company has been showing a
consistent growth in profit in spite of the struggling construction industry.
Since the Motto Survey was first used in this business in
2008 we were able to design and implement Organisation Development (OD)
strategies that could target the specific challenges and at the same time build
capacity for future strategic business needs.
One of the many success stories over the years is of an
Operations Manager that were able to make a complete turnaround in his
management style, specifically the way he communicated with his staff. Staff
responses on most of the leadership feedback items moved from 50-70% negativity
to less than 30% on all related items from 2008 to 2013.
The success of this turnaround was achieved by a combination
of intervention strategies, but if you ask the Operations Manager what made the
staff responses change, he will talk about his staff communication lessons.
Both the interactive workshops and one-on-one coaching sessions over time gave
him insight on how to change the way he was managing the supervisors and staff.
As a result the staff losses have been minimal over the years and very little
disciplinary issues arise.
Being able to know exactly which area/department and which
issue to tackle as part of the OD strategy enables business leaders to minimise
staff loss, build capacity and create a performance driven workforce.